Understanding Audience Demand at Sony Pictures (with Talal Dajani)

In this episode of The Screen Mash Podcast, Barrett welcomes his friend Talal Dajani, who is the Executive Director of Strategic Analytics and Commercial Partnerships at Sony Pictures Entertainment, within the Data Solutions group. Talal provides some in-depth insight into how studios source and analyze audience data to better understand demand and trends, that directly informs how Sony Pictures markets and creates content.

 

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